Definition of Advertising / Advertisement from the experts.

Definition advertising / advertisement from the experts.

1. KBBI ( Kamus Besar Bahasa Indonesia )
   messages to encourage, persuade the general public to be interested in the goods and services offered, tell to the audience about the goods or services sold, installed in the media (such as newspapers and magazines) or in a public place.
2. Wikipedia
   promotional items such as goods, services, places of business or idea that should be paid by the sponsor. In the world of marketing management, advertising is one of the global promotional strategy or overall.
3. Krisyantono ( 2008 )
   non-personal form of communication that sell messages persuasively clear of sponsors in order to influence people to buy the product by paying a fee for the media being used.
4. Durianto ( 2003 )
   communication processes that aim to persuade or lead people to take action that is beneficial to the advertisers.
5. Suhandang ( 2005 )
   one type of mass communication techniques with pay room or time to broadcast information about the goods and services offered by the advertiser.
6. Wright ( 1978 )
   a communication process that has a very important force as a marketing tool that is very helpful in selling goods, providing services and ideas through certain channels in the form of persuasive information.
7. Kotler ( 2002 )
   advertising as a form of presentation and promotion of ideas, goods or services by a non-personal certain links that require payment.

Reference :

http://www.seputarpengetahuan.com/2015/12/12-pengertian-iklan-menurut-para-ahli-terlengkap.html