Kamis, 22 September 2016

Kinds of Advertising / Advertisement


  1. Advertisement about family
    ads that contain any of the ancestry, this ad is generally more of a column or display ads which may be seen in the newspapers. The characteristics that can be encountered on the ad family is a little illustrations may not even exist, and more words or written messages. Example ad family is news births, birthdays, deaths, etc. For example an ad family, you can see below.

    Iklan Keluarga
  2. Commercial advertisement
    ads that introduce, offer, promoting the products of the company to the general public and persuade them to use the products that are advertised. Of course, these ads are processed through the media, and most of us see the ads on television or radio, do not you think? And the picture below is one example of commercial advertisements that are often found in the media.

    Iklan Niaga
  3. Classified advertisement
    This ad we find in print media such as newspapers. This ad is a development of the previous ads appeared in newspapers by displaying allure attractive pictures and words as needed. Examples of classified ads that many common land is selling advertising, advertising sales house, car sales advertising, job advertisements, etc. Examples of classified ads like the pictures you can see the below.

    Iklan Baris
  4. Public service advertisement
    ads created to convey social messages to the public. In general, this ad circulated when the community is facing certain problems. Examples of public service advertising is advertising the dangers of smoking, the dangers of drug ads, the ad call to conserve electricity, etc. Example ad as you can see below.

    Iklan Layanan Masyarakat
Reference :
http://posterina.blogspot.com/2015/04/macam-macam-iklan-beserta-contohnya.html

Definition of Advertising / Advertisement from the experts.

Definition advertising / advertisement from the experts.


  1. KBBI ( Kamus Besar Bahasa Indonesia )
    messages to encourage, persuade the general public to be interested in the goods and services offered, tell to the audience about the goods or services sold, installed in the media (such as newspapers and magazines) or in a public place.
  2. Wikipedia
    promotional items such as goods, services, places of business or idea that should be paid by the sponsor. In the world of marketing management, advertising is one of the global promotional strategy or overall.
  3. Krisyantono ( 2008 )
    non-personal form of communication that sell messages persuasively clear of sponsors in order to influence people to buy the product by paying a fee for the media being used.
  4. Durianto ( 2003 )
    communication processes that aim to persuade or lead people to take action that is beneficial to the advertisers.
  5. Suhandang ( 2005 )
    one type of mass communication techniques with pay room or time to broadcast information about the goods and services offered by the advertiser.
  6. Wright ( 1978 )
    a communication process that has a very important force as a marketing tool that is very helpful in selling goods, providing services and ideas through certain channels in the form of persuasive information.
  7. Kotler ( 2002 )
    advertising as a form of presentation and promotion of ideas, goods or services by a non-personal certain links that require payment.

Reference :
http://www.seputarpengetahuan.com/2015/12/12-pengertian-iklan-menurut-para-ahli-terlengkap.html

The Difference between Advertising and Advertisement

Advertising 

The meaning of advertising is the entire process including the preparation, planning, implementation, and monitoring delivery of advertisements.

Example of advertising

FOR SALE!
A cozy house. Located at belimbing street number 11, South Jakarta. The house consists of the following:
  • A living room, a dining room, a study room, a kitchen, two bathrooms and a garage.
  • Children’s bedroom upstairs and the main bedroom downstairs.
  • Has 3000 V power, telephone line, and wifi.
Serious buyer contacts: Lia 021-7678665


Advertisement

The meaning of advertisement is a text that has the objective to announce a something that appeals to many people and that adds a well known product in all public.


The functions and purpose of advertisement :
1. To invite people to buy and use the products or services.
2. To announce people about products or services.


Example of advertisement

  Vianesia Hotel 
        Kramatwatu 31-39 road nursepi 
      phone: 421465 
      Room rate: 
      Economy: Rp 150.000.00 
      Standard: Rp 200.000.00 
           Suite: Rp 490.000.00 

       For a card that has a vianesia hotel, rental prices can be discounted by 20%,vianesia hotel card can be purchased for RP. 150.000.00 
      
facilities: 
      Air conditioning, swimming pool, restaurant, children's playground, a computer room, a bookstore, a golf course, and much more. 

      for a 85% discount Monday 
      check out time: 13 noon


The point is advertisement means a form of persuasive messages delivered through a paid media. while advertising is the process of an advertisement.



References :

http://www.pengertianku.net/2015/11/pengertian-advertising-dan-fungsinya-atau-tujuannya.html
http://www.tutorialbahasainggris.com/5-contoh-advertisement-singkat-dalam-bahasa-inggris.html
http://www.ilmubahasainggris.com/advertisement-pengertian-tujuan-jenis-ciri-generic-structure-dan-contohnya-dalam-bahasa-inggris/
http://brechonana.blogspot.com/2014/09/7-contoh-advertisement-text-dalam.html
http://belajartanpabuku.blogspot.co.id/2013/03/pengertian-iklan-dan-periklanan.html
https://anakampunk.wordpress.com/2012/11/22/pengertian-iklan-dan-periklanan/